In São Paulo, Brazil, all outdoor advertising has been banned, eliminating what politicians called a blight. My reaction? We should be so lucky! It is the rare billboard that attracts my attention, instead I find my eyes veering away from them, resentful that they are there. In an age when every surface seems like fair game for ads (sides of buses, taxis, park benches, the huge screens in Times Square, the guys who flip signs on street corners), I am all for calling the advertisers out on what I feel has become excess. I do wonder how long the Brazilian ban will last, but in the meantime, let it be a cautionary note to all advertisers: we are getting tired of it all!