Elisabeth Leonard on Libraries

Looking for success stories

I just stumbled across Ebsco's free version of  Library Success: A Celebration of Library Innovation, Adaptation and Problem Solving.  Link:

Success Stories EBSCO Publishing has more than 70,000 customers, each with their own terrific story of success in areas from marketing initiatives to community outreach, fundraising to teacher collaboration. In an effort to recognize these best practice examples and help others to learn from these outstanding efforts, EBSCO has created a repository of customer success stories. See what your peers are accomplishing, then send us your story!

While I would really have appreciated an index by topic (like marketing) or even an indication in the title of the link what I might discover when I click on an institution's name, this free collection of success stories is a mini-treasure trove of ideas!

Thinking like a marketer tutorial

I just came across a cool tutorial, Thinking like a marketer.  It includes:
Introduction [5 minutes]
Overview of Social Marketing [20 minutes]
Initial Planning [9 minutes]
Thinking Like a Marketer [15 minutes]
Know Your Audience [17 minutes]
Identifying Behavior [5 minutes]
Behavioral Determinant and Theories [25 minutes]
Model Building [1 minute]
Formative Research and Qualitative Data Collection [36 minutes]
Developing the Marketing Strategy [15 minutes]
Working with the Production Team [15 minutes]
Public Health Message Design [25 minutes]
Pretesting [7 minutes]
Program Evaluation [10 minutes]

Getting to know your public

I've been looking around for instruments libraries use to find out more about their patrons.  I came across these and quite like them!  SPL as Place - Library Users Instrument
and SPL as Place - Passersby Instrument. 

Alternative Teen Services » Library 2.0 Services to Teens - A listing

I am teaching an online course on marketing for libraries and have been looking for ideas on marketing to different segments.  I came across this and hope it helps others!

Link: Alternative Teen Services » Library 2.0 Services to Teens - A listing.

Library 2.0 Services to Teens - A listing

XLNTads

Link: XLNTads.

"XLNTads brings brands and their loyal consumers together for creative collaboration in a very unique way. For brands it's a fast, simple and cost-effective way to capitalize on the creative energies of consumers and ad creators. For ad creators it's a convenient way to interact with over a dozen major brands all in one place."

Business Week: Brand Equity

Lately I have been reading a lot on innovation.  BW Online has a great innovation portal and within it is Brand Equity.  It's worth regular reading.

Dictionary of Marketing Terms

Not sure what it means?  Try looking up your term in the Dictionary of Marketing Terms.

BRASS Core Competencies

Core Competencies for Business Reference was created by the BRASS Education Committee,.  I currently maintain it.  It contains key terms, useful reference books, and websites.  If anyone has suggestions for additions to the site, let me know!